Impact Estimator

Before investing in promotions, marketplaces ask how much revenue can we make by adding promotions?

For advanced estimates, please email


Gross Merchandise Value

We collected a list of marketplaces that tried native promotions. We reviewed their product, earning reports, articles and forums and estimated their metrics.

Median promotion revenue is 1% of GMV


  • Cost. Promotion revenue scales with team size. Google, Facebook and Amazon have thousands of engineers working on promotions.

  • Invest. Marketplaces that keep investing in their promotions see continued growth. Marketplaces that stop investing see low results.

  • Long ramp up. Marketplace promotions take over a decade to ramp up. Look at Google, Facebook and Amazon for optimistic examples. These companies invested a lot into the growth and are still growing.

Advanced Estimates

For advanced estimates, please email